ByAudreyMuse Blog

ByAudreyMuse

ByAudreyMuse launched in June 2020 as Audrey Muse’s passion project and fashion line. After dreaming about this endeavor for years, the pandemic gave her the time and resources to finally launch the brand. Social media has impacted my business in many ways,” Audrey says. “For starters, the brand began in the middle of a pandemic, so I completely relied on social media to spread the word about ByAudreyMuse". Sixty percent of the brand’s customers come from Instagram, making the app ByAudreyMuse’s primary and most successful platform.

“ByAudreyMuse strives to create not just products, but a community. Without social media this would not be possible. We have created a space to share our products with our styles, but also all of yours!”

How has social media helped your business?

Since social media has come so far in the past few years, businesses are able to utilize social media more than ever. Audrey says, “Social media is a forever changing and challenging way to promote, share, and sell your products”. Initially, Audrey used her personal platform, which has a vast following, to drive an audience to ByAudreyMuse. Since then, the brand has continued to grow on its own, and Audrey emphasizes the value of others posting and sharing her brand, as it has helped drive people to her account and keep expanding. Staying active and consistent while interacting with her followers has helped ByAudreyMuse grow and build a strong foundation that stands out among other accounts in the now heavily- saturated social media world- making her stand out from the rest.

“My favorite part of social media is how it connects people, brands, and places that without social media, you may have never been able to reach or even know existed.”

Tips that help ByAudreyMuse grow on social media

1. Stay active and consistent with posting - this keeps followers engaged and interacting.

2. Giveaways and influencers - this is a great way to expand your audience and grow your brand.

3. Use ALL Instagram features - post stories, feed posts, IGTV, reels, giveaways, and more.

4. FEEDBACK!! Social media allows for instant feedback - Audrey says, “Feedback is one of the most important elements for any and all businesses. It also creates a sense of partnership between the consumer and the brand because it feels like your opinion and ideas matter (which they do!). People like to feel a connection and social media can bring people together.”

Beside’s Audrey’s new clothing line, she has built quite a following behind her personal brand. Both accounts are so fun to follow! Audrey has been one of my best friends for many years and I can say this is a clothing brand you will want to keep up with… stay tuned next Tuesday as she launches new pieces!

@byaudreymuse